Our Story

History of Thomas Blake & Veil Cover Cream

Our Story

1949 - Company formed by Mr Thomas Blake in London 

1952 - The concept of skin camouflage developed during the Second World War when plastic surgeons associated with the British Royal Air Force (RAF) began searching for durable skin-coloured preparations to help conceal burn scars. Sir Archibald McIndoe, a plastic surgery consultant to the RAF, established a patient support group - the "Guinea pig club," members of which were the first to try camouflage creams prepared by Mr Thomas Blake, a chemist from the company Veil Cover Cream. Initially 3 colours were developed Light Medium & Dark (Today Dark is relatively light tone which is an illustration of our changing skin tones)

1954 - Another pioneer in the area of skin camouflage was Joyce Allsworth who also started work in the field of skin camouflage during the post World War II period. She went on to establish the British Association of Skin Camouflage (BASC) practitioners and persuaded Mr Thomas Blake to introduce more colours into the Veil range

1957 - In recognition of the importance of skin camouflage the British Red Cross offered a skin camouflage service which was to remain in place until it transferred to the charity Changing Faces in 2011

1968 - Mr Martyn Lewis an entrepreneur acquires Thomas Blake Cosmetics Creams and introduces many more Veil skin tone colours and finishing powders

1975 - Veil Cover Cream became available on prescription on the NHS

2007 - New Investors acquire Thomas Blake Cosmetic Creams and move its manufacturing, packaging and distribution operations into a purpose built facility inside a Pharmaceuticals company at County Durham.

2019 - Veil Cover Cream introduce a range of skin care products to compliment its skin camouflage creams/powders to enable customers to treat and cover their skin conditions.

2020 - Rae Denman expert in medical makeup, medical tattooing and skin camouflage assists Veil Cover Cream with non-European skin tones. In addition Vanessa Jane Davies Skin Camouflage & MSK Scar Therapy Consultant is developing a range of new colours based on her experience and formulations as founder of Varama International. Vanessa is also assisting with our scar product knowledge and applications.


Thomas Blake CC Ltd Merges with Varama International Ltd. Thomas Blake Cosmetic Creams Has its 70th Birthday

Joyce studied and implemented skin camouflage practises in the UK, and created the British Association of Skin Camouflage (BASC) in the 1950's.

Prince Phillip, The Duke of Edinburgh, became president of The Guinea Pig Club in 1960. In 1945, war-time doctors underwent pioneering surgery on the members.

Sir Archibold McIndoe pioneered reconstructive surgery for burned RAF crew members. Archibold revolutionised the field of 'plastic surgery'.


 Over 1.3 million people have a disfigurement to their face or body in the UK – that’s one in 45.  Around 540,000 people have a facial disfigurement – that's one in 111. 

Of these:

·             -      92,000 have congenital/birth conditions like birthmarks, cleft lips/palates

·             -     66,000 from accidents such as burns and facial scars

·             -      40,000 from cancer-related disfigurements, from surgery for skin cancer

·             -     25,000 have disfigurements to or around the eye

·             -      100,000 have facial paralysis including from strokes

·             -     220,000 have skin conditions like psoriasis, vitiligo and acne.

·                  -      1 in 5 people who use Veil Cover Cream are men.

Every year, 415,000 people in the UK are born with or acquire a disfiguring condition to their face, hands or body.


Statistics Source: Changing Faces.

Veil is proud to support and be a part of various charities and organisations across the UK including Changing Faces,  the British Association of Skin Camouflage the Look Good Feel Better and the Katie Piper Foundation.

Visit our blog https://veilcovercream.com/blog for more information, tips, stories and new product launches! 

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Distributors and new products

We now sell our veil products on Amazon, along with other skincare that we manufacture.

Our main distributor is a company called Jakare Ltd - who sell our Witch Hazel and Calamine products through Amazon and their various websites.

It is the exact same products, all made by hand in our manufacturing site based in County Durham.

Their websites can be found here: